Inspired by the spirit of fighters, champions, and relentless energy, the new Knockout identity combines intense design, premium style, and unstoppable attitude into one unforgettable experience.

Featuring both:

• Knockout Energy Drink — built for explosive power and focus
• Knockout Electrolyte Drink — created for hydration, recovery, and endurance

our new look represents two sides of the same warrior mindset.

Inspired by Fighters

To introduce the new design, we partnered the drinks with the image of a Muay Thai fighter — a symbol of discipline, strength, determination, and resilience.

Just like a fighter prepares for battle, Knockout is designed for people who push beyond limits every single day.

The dramatic black-and-red Energy Drink reflects raw power and intensity, while the bold yellow-and-red Electrolyte Drink represents endurance, recovery, and sustained performance.

Together, they create the complete Knockout experience.

A Premium New Look

The redesigned cans feature:

• Aggressive flame-inspired graphics
• Bold “Knockout” branding
• Premium modern finish
• Cinematic sports-inspired identity
• Powerful visual energy

Every detail was designed to stand out and make a statement.

More Than Just a Drink

Knockout is built for athletes, creators, workers, gamers, hustlers, and anyone chasing greatness. Whether you need explosive energy or refreshing recovery, Knockout is made to fuel your journey.

This is not just a redesign.

This is the beginning of a new era.

JimJam Knockout

Unleash The Fighter Within.